Actor and politician Pawan Kalyan, during a recent meeting with Tollywood producers and Andhra Pradesh Deputy Chief Minister, proposed implementing a dynamic ticket pricing system to enhance the flexibility of ticket rates.
Key Points from the Discussion
- Proposal for Flexibility:
Pawan Kalyan emphasized that producers should have the freedom to set ticket prices. - Reduction in Travel Hassles:
He highlighted the inconvenience of producers traveling from Hyderabad to Vijayawada for ticket pricing permissions. - Need for an Action Plan:
Producers were urged to prepare a detailed proposal to streamline the implementation of dynamic pricing.
Producers’ Response
Producer Bunny Vas shared insights into the discussion:
- Flexibility with Limits:
He stated that producers agree with the need for flexibility but believe in capping the maximum ticket price. - Weekday and Weekend Pricing:
- Weekdays: Lower ticket prices to attract more audiences.
- Weekends: Premium pricing to maximize revenue.
- Existing Models:
Dynamic pricing is already a standard practice in cities like Mumbai and Bangalore, setting an example for Tollywood.
Government’s Stance on Dynamic Pricing
- Government Readiness:
Bunny Vas mentioned that the Andhra Pradesh government is prepared to approve this pricing mechanism. - Pending Action from Producers:
Delay in formal proposals from the producers’ association is the primary bottleneck.
Next Steps
- The producers will draft a comprehensive proposal outlining the implementation of dynamic pricing.
- Once finalized, the proposal will be presented to Pawan Kalyan for further action.
Also Read: Pawan Kalyan’s ‘Hari Hara Veera Mallu’ Nears Completion: Makers Share On-Set Picture
